At a glance
- Client: Akron, the in-house bathroom fittings brand of Agrow Corporation.
- What it offers: a wide range of bathroom products, including water closets, wash basins, faucets, showers, urinals, flush valves, healthcare fittings, hand dryers, accessories and mirrors.
- How it sells: through dealers, with a product catalogue for customers and trade buyers.
- Scope: website design, search engine optimisation (SEO), and social media content creation and management.
- Website: akron.my
The client challenge
Akron's range is broad: many product types, each with several styles and series. Homeowners renovating a bathroom, interior designers and contractors all need to browse that range, compare options and then find somewhere to buy.
The website has to make a large catalogue easy to explore, present the products attractively, and send people on to a dealer. Social media has to keep the brand visible and show the products in real bathrooms, where buyers can imagine them in their own homes and projects.
The Mojo Nation approach
A product website built for browsing. We designed the Akron website around its product range, with categories for each product type and sub-categories by style and series, so visitors can narrow down quickly.
From browsing to buying. A dealers page and a downloadable product catalogue give visitors a clear next step once they have found what they like.
SEO for product searches. We structure product and category pages so search engines can understand the range, helping people who search for specific bathroom products to find Akron.
Social media content and management. We create and publish content for Akron's social channels that shows its products in styled bathroom settings and keeps the brand in front of homeowners and the trade.
What was delivered
- A product website with categories and sub-categories for the full bathroom range
- A dealers page and a downloadable product catalogue
- Search engine optimisation for product and category pages
- Social media content creation and ongoing management
The outcome
- A range that is easy to explore. Visitors can move from a product type to a specific style or series in a few clicks.
- A clear path to purchase. The dealers page and catalogue connect online browsing with buying from a dealer.
- A visible, consistent brand. Search and social media work together to keep Akron in front of people planning a bathroom.
Key takeaways
- Large ranges need strong structure. Categories and series help visitors find the right product fast.
- Connect online and offline. When products are sold through dealers, the website should lead people to them.
- Show products in context. Styled content helps buyers picture the result in their own space.
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