At a glance
- Client: Henry Goh, an intellectual property (IP) firm headquartered in Kuala Lumpur that works across Malaysia, Singapore and Brunei, with a network of foreign associates worldwide.
- What the firm does: patents, trademarks and industrial designs, plus copyright, geographical indications, plant variety protection, product registration and litigation support.
- Who it serves: individuals, small businesses and multinational companies.
- Scope: website refresh, search engine optimisation (SEO) and search engine marketing (SEM).
- Website: henrygoh.com
The client challenge
IP is a considered purchase. A founder protecting a brand name, an engineer filing an invention or an in-house counsel managing a portfolio will usually research before they get in touch. They search for the service they need, compare firms and look for signs of expertise.
That makes the website the firm's front door. It has to explain a wide range of specialist services in plain language, show the depth of the team behind them, and make it easy to ask for advice. It also has to be found: by people searching on Google today, and by people clicking on paid search results when they need help quickly.
The Mojo Nation approach
A refreshed website. We refreshed henrygoh.com so that visitors can find their way by the service they need. The site today gives each area of practice its own page, from patents, trademarks and industrial designs to copyright and geographical indications, and introduces the people behind the work.
Clear routes to contact. Free consultation and contact calls to action sit alongside the service content, so a visitor who is ready to talk does not have to hunt for the next step.
SEO for specialist services. We focused search work on the services the firm wants to be known for, with content that answers the questions people ask before they choose an IP firm, and on-page structure that helps search engines understand each service.
SEM for active demand. Paid search campaigns put Henry Goh in front of people who are searching for IP services right now, linked to the most relevant pages on the refreshed site.
What was delivered
- A refreshed website organised around the firm's areas of practice
- Service pages written to be clear to non-specialists
- Consultation and contact calls to action throughout the site
- Ongoing SEO, including search-focused content for priority services
- Paid search (SEM) campaigns linked to relevant service pages
The outcome
- A clearer front door. Prospective clients can move from a search to the right service page, and from there to a consultation request.
- Search and paid search working together. SEO builds long-term visibility for the firm's specialist services, while SEM covers people who need help now.
- A foundation to build on. With the site structured by service, new content and campaigns can be added for each area of practice without starting again.
Key takeaways
- Specialist services need plain-language pages. Visitors should not need IP expertise to understand which service fits them.
- Make the next step obvious. Consultation and contact routes belong next to the content that persuades people to act.
- Use SEO and SEM for different jobs. Organic content builds authority over time, and paid search captures urgent demand.
Want your website to be found by the clients who need you? Get a free audit or see our services.